Shelley DeVall

Shelley DeVall is currently the Manager of Business Development for Hunter Douglas. Previously, she had been a Regional Sales Manager for Hunter Douglas for six years where she worked with retailers and designers to assist them in growing their sales, business planning, and managing their business. She owned a retail window covering store with her husband; thus has a wealth of experience in running and managing a business.

As an owner of a successful window covering retail store for 20+ years, Shelley has a passion for the industry and appreciation for the challenges of being an entrepreneur. Her understanding of Hunter Douglas products, competition and how to sell projects to your customer helps her to assist you with your concerns and needs as a designer.  An integral part of any business, no matter what the size, is to understand the financial metrics that reveal whether a business is profitable. The ability to read a financial statement, figure margin and mark-up, and determine the profitability of a project is necessary for any business. Her desire is that through this series, each of you will become as passionate about the business side of your company as you are the design side. Both are necessary to find success. She has been an educator since she was a young adult. Teaching has always been a passion. Shelley has taught high school and many classes over the years, which include, fashion, design, marketing, sales, window fashions, and business development.

As a young adult, she worked in the fashion industry as well. She has a Bachelor’s degree in Political Science, English, and Family and Consumer Sciences. She is close to completing her  Master’s degree in Family and Consumer Sciences. Shelley has also achieved a Secondary Teaching Credential and Administrative Credential from the state of California. Her experience has given her a keen understanding about the importance of marketing, sales, and financial metrics which will help you become more successful.

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